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  • Our history from 2008 to date
2020 - We start the year with an important step for the MyNoiLab project: from corporate brand to our new company name
2019 - We consolidate our expertise in Organizational Coaching with continuous Individual Coaching, Group Coaching and Team Coaching programmes, human resources development consultancy and Mystery Coaching projects
2018 - We celebrate 10 years of Coaching in the profit and non-profit sector
2017 – The new version of the Standard UNI 11312 Mystery audit: Process requirements and guidelines is published

2016 – MyNoiLab, the new corporate brand grouping all of our activities, is founded; the staff moves to the new creative spaces at 31 Via Ariberto (Milan)
2015 – In the year of EXPO2015, together with a team of professionals, we found the Mystery Auditing Italia Association
2014 – We sponsor the Pop Economix Live Show project, a play on finance and the global crisis
2013 – With 4 partners we create the network of firms Aretè – connected firms for networks – and support the exhibition "Guido Crepax, portrait of an artist" at the Royal Palace
2012 – We participate, with coaching activities, in the project GJUSTI – Green Jobs Università Scuole Territorio Imprese - addressed to high school students and financed by the Cariplo Foundation
2011 – We start working on personal and organisational development projects with the interprofessional Funds of Fondirigenti and Fondimpresa.
2010 - We take part in the working group on the Standard UNI/TS 11312 for the planning, coordination and implementation of the Mystery Audit / Mystery Shopping
2009 - We win the FIMSER Call of the Lombardy Region with the project "Mystery Coaching: an integrated approach at the service of businesses and people”
2008 - We take the first steps in the field of Mystery Shopping and Coaching

Our Quality Management System is ISO 9001:2015 certified for the design and provision of coaching services for individual and organisational development, training on relational skills and mystery audit services

Our Coaches are certified on the Entrepreneurial Mindset Profile (E.M.P.) by Decathlon Consulting on behalf of Eckerd College since 2016

Our Coaches are accredited since 2014 by Jca Global to use the Emotional Intelligence (E.I.) tools

Our Coaches are certified on the Conflict Dynamic Profile (C.D.P.) by Decathlon Consulting on behalf of Eckerd College since 2016

We are members of MSPA Europe - Mystery Shopping Provider Association - since 2012

We refer to the Standard UNI 11312-1:2017 for the planning, coordination and implementation of the Mystery Audit

We also refer to the UNI 11601:2016 Standard for Coaching and to the code of ethics and the 8 skills of the professional coach according to the ICF (International Coach Federation)

MyNoiLab LTD
Via Ariberto, 31
20123, Milan (Italy)
TEL. +39 02 49 81 568
FAX. +39 02 93 66 0307
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